Press Release Submission

[Aradyas]

What is Press Release Submission?
It is actually the process of writing press releases and submitting them to effective PR Sites. Isn't it??
But my question here is What is Press-release and how to find effective PR sites?

[rhcalvin]

Press release is a news or announcement that is submitted in various press release websites to build backlinks and gain traffic from them. They help to rank keywords higher in search engines.